Monday, March 12, 2007

i'm lovin' it

In case you didn't know, beyond the borders of the U.S. McDonald's is Bigtime. I mean it's a bona fide destination. Yes, the restaurant is still focused on children, but adults do not consider it a 'bad' place to eat. The basics of the menu are always the same size, shape and color, and they usually taste familiar as well. This makes McDonald's a dependable tourists' cost index. In Copenhagen, for example, my quarter pounder with cheese + fries + drink = 55 DKK = $10.

I can't name all nine of the languages, but Danish did not make the cut--even within its own country. This doesn't surprise me too much, but the absence of Spanish does seem odd. And you gotta love the French. They took a cute concise slogan and turned it into a haughty verse, probably lacing a sub-rosa stab at globalism into its word choice.

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